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The Divi Call To Action Module

How to add, configure and customize the Divi call to action module.

Updated over 6 months ago

A clear Call to Action on your website is important for creating an enjoyable user experience and increasing conversions.

The Divi Call To Action Module can help you grow your email list, increase contact form submissions, promote a product, and more.

Example of the Divi Call to Action Module

How To Add The Divi Call To Action Module To Your Page

  1. Add a new page or edit an existing page.
    By default, the Standard Gutenberg Editor loads whenever a new post or page is added to WordPress.

  2. Click the purple button underneath the page title. Use The Divi Builder.

Divi Call to Action Module

Once clicked, this will reload the page with the Divi Visual Builder.

As your page reloads, you'll notice three options:

  • Build From Scratch

  • Choose A Premade Layout

  • Build with AI

Build From Scratch

This option loads the Divi Builder with a blank page design. Choose this option if you'd like to start your page design from Scratch.

Choose a Premade Layout

This option lets you choose from our large library of pre-designed Divi layouts. You can choose from premade layouts by Divi, which you've designed and saved to your Divi Library, and existing pages on your website that you can clone.

Build with AI

This option allows you to create an entire page layout using Divi AI. Using your text prompt and information about your website, you can create the perfect page outline, then build it and fill it with content and imagery, bringing it all to life in no time.

Add the Divi Call To Action Module

  1. Click the green + icon to insert a Row.

  2. Click the gray + icon inside the Row to open the Divi Module Library, which contains all the modules included with the Divi theme.

  3. Find the Call To Action module and click on it to load the module.
    The module library is also searchable. Type the module name you want in the search bar at the top.

Insert Call to Action module

All Divi Call To Action Module Options Explained

Once you’ve added the Divi Call To Action module, the module settings automatically pop up. This is where this module's content and design styles are configured. These settings are organized into three groups via the tabs at the top of the module: Content, Design, and Advanced.

All Divi Call to Action Module settings explained

Content Tab

Inside this tab, you’ll find the Content options available for the Divi Call To Action module.

Call to Action's Content tab settings

Text

This is where you type the content for this module.

  • Title - Type the title heading you would like displayed here.

  • Button - Type the text of the button here.

  • Body - Type the body text of your CTA here.

Note: The button will not show unless it has a link applied to it. You can do so in Link → Button Link URL.

Call to Action's Content Text settings

Link

You can assign a link to the CTA button and the entire module here.

  • Button Link URL - Paste the URL to which you would like the button to link here.

  • Button Link Target - Defining a link target determines whether the link, when clicked, opens in a new tab or the same window.

    • In The Same Window - if you want the link to open in the same window

    • In The New Tab - if you want that link to open in a new tab.

  • Module Link URL - If you would like the entire module to be clickable, paste the link URL you would like to apply to this module here. This makes the entire module clickable, and when clicked, it will direct visitors to the URL pasted here.

  • Module Link Target - Defining a link target determines whether the link, when clicked, opens in a new tab or in the same window.

    • In The Same Window - if you want the link to open in the same window

    • In The New Tab - if you want that link to open in a new tab.

Call to Action's Content tab settings

Background

In the Background option group, the following options can be set:

  • Background Color

  • Background Gradient

  • Background Image

  • Background Video

  • Background Pattern

  • Background Mask

How to Add a Background Color

  1. Click the first tab, the Paint Bucket icon.

  2. Click Add Background Color and choose from your site's color palette, or use the eyedropper icon to find a new color.

Call to Action's Background Color settings

How to Add a Background Gradient

  1. Click the second tab, the Gradient icon,

  2. Click Add Background Gradient.
    To change the gradient colors, click on the gradient stops and select a color from your site’s color palette or use the eyedropper icon to choose a new color. Gradient stops allow you to add more colors to the gradient. Click anywhere on the range slider to add a new stop.

Background Gradient options

  • Gradient Type - You can change the gradient type by clicking the dropdown menu and selecting the desired gradient type.

  • Gradient Direction - You can change the direction of the gradient by dragging the range slider or typing in a numerical value.

  • Repeat Gradient - Toggle this option to yes if you want the gradient to repeat.

  • Gradient Unit - The gradient unit changes how the gradient stop points are calculated. Select the dropdown to change the unit.

  • Place Gradient Above Background Image - If you have a background image applied, you can place the gradient above the background image by toggling this option to yes.

Call to Action's Background Gradient settings

How to Add a Background Image

  1. Click the third tab, the Image icon.

  2. Click the gray + sign to bring up the Media Library, where you can select an already uploaded photo from your library or upload a new one.

Background Image options

  • Use Parallax Effect - To apply a parallax effect to the image (where the image scrolls faster than the foreground content, giving the illusion of a 3D effect), then toggle this option to on. By default, this setting is set to off.

  • Background Image Size - Choose the size of your background image by selecting a size from the dropdown menu.

  • Background Image Position - Choose the position of the background image by selecting a position from the dropdown menu.

  • Background Image Repeat - Choose if and how the background image repeats by selecting an option from the dropdown menu.

  • Background Image Blend - Choose how the background blends with other layers in the module by selecting an option from the dropdown menu.

Call to Action's Background Image settings

How To Add a Background Video

  1. Click the fourth tab, the Video icon.

  2. Click the gray + sign to bring up the media library, where you can select an already uploaded photo from your library or upload a new one.

Background Video options

  • Mp4 vs WebM - We recommend uploading both an mp4 version and a webm version of the video because not all browsers support WebM video formats. Uploading both file types ensures your video will play on all devices and browsers.

  • Background Video Width - Set the video's width by typing in a numerical value.

  • Background Video Height - Se the height of the video by typing in a numerical value.

  • Pause Video When Another Video Plays - If you’d like the background video to pause when another video is playing, toggle that option to yes. By default, the video will pause when not in view. If you want the video to continue playing, toggle this option to no.

Call to Action's Background Video settings

How to Add a Background Pattern

  1. Click the 5th tab, the pattern tab

  2. Click on the Add background pattern button

  3. Choose the pattern type you want from the dropdown

Background Pattern options

  • Pattern Color - Select the pattern color from your site’s color palette or use the eyedropper icon to find a new color.

  • Pattern Transform - This is where you can transform the pattern horizontally, vertically, rotate it, or invert it.

  • Pattern Size - Pattern size is where you can select the pattern size: the actual size, cover, fit, stretch to fill or custom size. If you select custom size, the following options will appear: pattern width and pattern height. Drag the range slider or type in a numerical value to define those options.

  • Pattern Repeat Origin - Here, you can select the origin from which the pattern repeats.

  • Pattern Horizontal and Vertical Offset - You can also adjust the horizontal and vertical offsets for the pattern.

  • Pattern Repeat - Here, you can choose how the pattern repeats – horizontally, vertically, and more.

  • Pattern Blend Mode - This defines how the pattern layer interacts with the layers beneath it. Select from one of the 16 blend modes available from the dropdown.

Call to Action's Background Pattern settings

How to Add a Background Mask

  1. Click the 6th tab, the mask tab

  2. Click Add background mask

  3. Select the mask type you want via the dropdown menu

Background Mask options

  • Mask Color - Choose the mask color from your site’s color palette, or use the eyedropper icon to find a new color.

  • Mask Transform - Here, you can transform the mask horizontally, vertically, rotate it, or invert it.

  • Mask Aspect Ration - Here, you can set the aspect ratio of the mask. The aspect ratio of an image is the ratio of its width to its height.

  • Mask Size - You can select the mask size: the actual size, cover, fit, stretch to fill or custom size. If you select custom size, the following options will appear: mask width and height. Drag the range slider or type in a numerical value to define those options.

  • Mask Blend Mode - This defines how the mask layer interacts with the layers beneath it. Select from one of the 16 blend modes available from the dropdown.

Call to Action's Background Mask settings

Admin Label

The Admin Label is where you can give the module a name only visible to you to assist in keeping things organized and easy to understand on the back end. By default, the admin label will be the name of the module. You can change the text of the admin label to reflect what you’d like.

Call to Action's Admin Label settings

Design Tab

All the design styles and options for the Divi Call To Action module are in this tab.

Call to Action's Design Tab settings

Text

This sets the overall text styles for this module; however, you can set specific styles of specific text in other toggles like Title Text, Body Text, and Position Text.

  • Text Alignment - This allows you to choose how the text aligns: left, center, right, or justify.

  • Text Color - Select this module's default text color palette: light or dark. The default light color palette and dark color palettes can be configured in the Divi Theme Options.

  • Text Shadow - Here, you can apply a drop shadow to all the text inside this module. When a shadow type is selected, it will apply to all the content, both the number and the title text.

Call to Action's Text settings

Title Text

These are the settings for specific styling and configuration for the Title Text.

  • Text Heading Level - Choose the heading level assigned to the title text: h1, h2, h3, h4, h5, or h6.

  • Title Font - Choose the font you want to use for the title text. The default font is automatically selected; however, you can choose a different font or upload a custom font by clicking the dropdown box.

  • Title Font Weight - Click the dropdown to select the boldness of the title text font.

  • Title Font Style - Choose the style of the title text font:

    • Italicized,

    • Capitalized,

    • Small Capitals,

    • Underlined, or

    • Strike-through.

  • Title Text Alignment - Choose the text alignment specifically to the title text only:

    • Left,

    • Center, Right, or

    • Justify.

  • Title Text Color - Choose a specific color for the title text. Select from your site’s color palette or click the eyedropper icon to find a new color.

  • Title Text Size - Choose the font size of the title text by dragging the range slider or typing in a numerical value.

  • Title Letter Spacing - Choose the letter spacing of the title text by dragging the range slider or by typing in a numerical value. Letter spacing is the space between each letter. The higher the number, the more space.

  • Title Line Height - Choose the line height of the title text by dragging the range slider or by typing in a numerical value. The line height is the amount of space between each line of text. The higher the number, the more space.

  • Title Text Shadow - You can add a drop shadow to the title text. Once a style is selected, you can configure the direction of the shadow (horizontal and vertical), the strength of the drop shadow blur, and the shadow color.

Call to Action's Title settings

Body Text

These are the settings for specific styling and configuration for the Body Text.

  • Body Font - Choose the font you want for the body text. The default font is automatically selected; however, you can choose a different font or upload a custom font by clicking the dropdown box.

  • Body Font Weight - Click the dropdown to select the boldness of the body text font.

  • Body Font Style - Choose the style of the body text font:

    • Italicized,

    • Capitalized,

    • Small Capitals,

    • Underlined, or

    • Strike-through.

  • Body Text Alignment - Choose the text alignment specifically to the body text only:

    • Left,

    • Center,

    • Right, or

    • Justify.

  • Body Text Color - Choose a specific color for the body text. Select from your site’s color palette or click the eyedropper icon to find a new color.

  • Body Text Size - Choose the font size of the body text by dragging the range slider or typing in a numerical value.

  • Body Letter Spacing - Choose the letter spacing of the body text by dragging the range slider or by typing in a numerical value. Letter spacing is the space between each letter. The higher the number, the more space.

  • Body Line Height - Choose the line height of the body text by dragging the range slider or by typing in a numerical value. The line height is the amount of space between each line of text. The higher the number, the more space.

  • Body Text Shadow - You can add a drop shadow to the body text. Once a style is selected, you can configure the direction of the shadow (horizontal and vertical), the strength of the drop shadow blur, and the shadow color.

Call to Action's Body Text settings

Button

By default, buttons inherit the global design styles set in the WordPress Customizer. However, you can apply custom design styles to buttons here.

  • Use Custom Styles For Button - To design a custom style for this button, toggle this option to yes. Then, the following options will appear.

  • Button Text Size - Choose the size of the button font here. Drag the range slider to adjust the size or type a numerical value in the textbook.

  • Button Text Color - Choose the color of the button font here. Select a color from your site's color palette, or use the dropper icon to find a new color.

  • Button Background - Choose the background color of the button here. Select a color from your site's color palette, or use the dropper icon to find a new color.

  • Button Border Width - Set the button border width here. Drag the range slider to adjust the width or type a numerical value in the textbox.

  • Button Border Color - Choose the color of the border here. Select a color from your site's color palette, or use the dropper icon to find a new color.

  • Button Border Radius - Set the button's border-radius here. The radius refers to how round the corners are. The higher the number, the more round the corners are. Drag the range slider to adjust the radius or type a numerical value in the textbox.

  • Button Letter Spacing - Choose the letter spacing of the title text by dragging the range slider or by typing in a numerical value. Letter spacing is the space between each letter. The higher the number, the more space.

  • Button Font - Choose the font you want for the button text. The default font is automatically selected; however, you can choose a different font or upload a custom font by clicking the dropdown box.

  • Button Font Weight - Click the dropdown to select the boldness of the button font.

  • Button Font Style - Choose the style of the button font: italicized, capitalized, small capitals, underlined, or strike-through.

  • Show Button Icon - Toggle this option yes or no to show or hide a button icon.

  • Button Icon - You can select the button icon here if the previous option is yes.

  • Button Icon Color - Choose the color of the icon here. Select a color from your site's color palette, or use the dropper icon to find a new color.

  • Button Icon Placement - Choose where you want the button icon to be: to the right or left of the button text.

  • Only Show Icon On Hover For Button - This option is set to yes by default, meaning the icon will only appear on hover. If you'd like the icon to always be visible, toggle this option to no.

  • Button Alignment - Choose how you'd like the button to align: to the left, center, or right.

  • Button Text Shadow - You can apply a drop shadow to the button text here. Choose the style of drop shadow you'd like to use, and you can customize it using the following options.

  • Button Text Shadow Horizontal Length - Adjusts the horizontal positioning of the text shadow.

  • Button Text Shadow Vertical Length - Adjusts the vertical positioning of the text shadow.

  • Button Text Shadow Blur Strength - Adjusts the shadow blur strength of the shadow applied to the text. The higher the number, the more blur.

  • Button Text Shadow Color - Choose the color of the text-shadow. Select a color from your site's color palette, or use the dropper icon to find a new color.

  • Button Margin - Add margins specific to the button. Margins add space surrounding the button. To lock in ratios and keep the values the same, click the chainlink icon between the values you want to always be identical (ex, top and bottom).

  • Button Padding - Add spacing specific to the button. The padding adds space inside the button. To lock in ratios and keep the values the same, click the chainlink icon between the values you want to always be identical (ex, top and bottom).

  • Button Box Shadow - You can apply a drop shadow to the entire button. Choose the style of drop shadow you'd like to use, and you can customize it using the following options.

  • Button Box Shadow Horizontal Length - Adjusts the horizontal positioning of the text shadow.

  • Button Box Shadow Vertical Length - Adjusts the vertical positioning of the text-shadow.

  • Button Box Shadow Blur Strength - Ajusts the shadow blur strength of the shadow applied to the text. The higher the number, the more blur.

  • Button Box Shadow Color - Choose the color of the text-shadow. Select a color from your site's color palette, or use the dropper icon to find a new color.

Call to Action's Buttons settings

Sizing

This option group defines the sizing (width and height) of the Call to Action module. You can also set a max-width, a max-height and a min-height for the Call to Action module.

Click the arrows to choose the module alignment (left, center, or right). By default, the Call to Action module is left-align .

  • Width - Defines the width of the module. For more information, please check out the official documentation.

  • Max Width - Defines the max-widt of the module. For more information, please check out the official documentation.

  • Module Alignment - If a Width or a Max Width value is set, the module alignment can be set using the three options:

    • Left Aligned

    • Center Aligned

    • Right Aligned

  • Min Height - Defines the minimum value for the module's height. For more information, please check out the official documentation.

  • Height - Define the height of the module. For more information, please check out the official documentation.

  • Max Height - Defines the max-height value the module can have. For more information, please check out the official documentation.

Call to Action's Sizing settings

Spacing

You can add margins or spacing to this module by typing numerical values.

Margin adds space outside the module, and padding adds space inside the module. To lock in ratios and keep the values the same, click the chainlink icon between the values you want to always be identical (ex, top and bottom).

  • Default margin values for the Call to Action module are 0.

  • Default padding values for the Call to Action module are as follows:

    • If a background color has been set:

      • Top and Bottom Padding: 40px

      • Left and Right Padding: 60px

    • If a background color has not been set:

      • Top and Bottom Padding: 0px

      • Left and Right Padding: 0px

Call to Action's Spacing settings

Border

Add a border to the module. You can add a complete border or a border to only one side of the module. Adjust the width via the range slider and select a color. Choose a border style by clicking the dropdown.

  • Rounded Corners – Type in a numerical value for round border corners. The higher the number, the rounder the corners will be. The corner values are automatically linked (as seen by the highlighted blue chainlink in the middle); however, if you’d like to have different values for each corner, click the blue chainlink to unlink the values. If the values are automatically linked, they will always have the same value and update automatically if one value is changed.

  • Border Styles – Here, you can add a border to all sides of the module or individual sides (top, right, bottom, and left).

  • Border Width - This is where you set the width of the border. For a thicker border, increase the number. The border width must be at least 1px to show.

  • Border Color – This is where you can pick the border's color. You can select a color from your default site color palette that is already displayed or click on the eyedropper icon to find a new color.

  • Border Style – Here, you can select what border style you’d like: solid, dashed, dotted, double, groove, ridge, inset, outset, or none.

Call to Action's Border settings

Box Shadow

Here, you can add a drop shadow to the entire module.

Once a shadow style is clicked, you can customize the following options:

  • Box Shadow Horizontal Position - Defines the horizontal position of the drop shadow.

  • Box Shadow Vertical Position - Defines the vertical position of the drop shadow.

  • Box Shadow Blur Strength - Defines the strength of the shadow's blur. The higher the value, the bigger the blur and the wider and lighter the shadow becomes.

  • Box Shadow Spread Strength - Defines the spread strength of the blur. Increasing the spread strength will increase the density of the box shadow. Higher density results in a more intense shadow.

  • Shadow Color - Defines the shadow's color.

  • Box Shadow Position - Defines the shadow's position. It can be inside the module or outside the module.

Call to Action's Box Shadow settings

Filters

Adjust the module's filters:

  • Hue - Defines the hue angle of a color.

  • Saturation- Defines how intense the color saturation should be.

  • Brightness - Defines how bright the colors should be.

  • Contrast - Defines how distinct bright and dark areas should be.

  • Invert - Invert the hue, saturation, and brightness by the specified value.

  • Sepia - Defines a warmer, more yellow/brown appearance.

  • Opacity - Defines how transparent or opaque the background (color, gradient, image, etc.) should be.

  • Blur - Defines the amount of Gaussian Blur applied to the module.

The Blend Mode refers to how the module blends with the layers beneath it. By default, normal will be selected.

Call to Action's Filters settings

Transform

  • Scale

  • Translate

  • Rotate

  • Skew

  • Origin points

Tab through to access each option. Configure each option by inputting numerical values or dragging and expanding the box or circle.

You can lock in these values to always be identical by clicking the chain link icon at the bottom right.

Call to Action's Transform settings

Animation

Here, you can apply animation to the module. Once you choose a style, you can adjust the following options:

  • Animation Duration - Defines the length of time that an animation takes to complete one cycle.

  • Animation Delay - Define the amount of time to wait from applying the animation to an element before beginning to perform the animation. The animation can start later, immediately from its beginning, or immediately and partway through the animation.

  • Animation Starting Opacity - Define the starting opacity value.

  • Animation Speed Curve - Define the easing method of your animation. Easing your animation in and out will create a smoother effect than a linear speed curve.

  • Animation Repeat - By default, animations will only play once. If you want to loop your animation continuously, choose the Loop option here.

Call to Action's Animation settings

Advanced Tab

Within the Advanced tab, you will find options that more experienced web designers might find useful, such as custom CSS.

Here, you can apply custom CSS to your module. You can also apply custom CSS classes and IDs to the module, which can be used to customize the module's styles with more advanced CSS properties or to apply custom CSS code using the module's CSS class.

Call to Action's Advanced Tab settings

CSS ID & Classes

You can assign a specific CSS ID or class to this module. This is helpful when applying custom CSS to a module by using your child theme’s stylesheet.

Call to Action's CSS ID and Classes settings

Custom CSS

  • Free-Form CSS - Write free-form CSS using the keyword selector to target this module. Example: selector h1 {color: red;}

  • Module Elements - You can also apply custom CSS to this module by pasting it in this tab. When you click on the Module Elements tab, you'll see individual sections where you can add custom CSS properties.

Attributes

  • Button Relationship: Defines the link’s relationship between the source you are linking to and the page you are linking from.

Call to Action's Attributes settings

Conditions

This tab allows you to choose when to display this module based on a set of conditions, like when a user is visiting the page if they’ve already purchased from your company before, what browser they are using, what operating system they’re using, and more.

You can add one condition or multiple conditions.

Call to Action's Condition Display settings

Visibility

  • Disable on - Defines the visibility of the module. You can disable it (hide it from view) when the display window is a Phone, Tablet, or Desktop by clicking the corresponding checkbox.

  • Horizontal Overflow - Defines what shows when content overflows a block-level element's left and right edges. This may be:

    • Visible - The content will show if the module's content overflows its height.

    • Scroll - If the module's content overflows its height, a vertical scroll bar will be used to scroll through its content.

    • Hidden - If the module's content overflows its height, the part of the content that overflows will be hidden.

    • Auto - The browser will decide whether a scroll bar will be shown.

  • Vertical Overflow - Defines what shows when content overflows a block-level element's top and bottom edges. This may be:

    • Visible - The content will show if the module's content overflows its height.

    • Scroll - If the module's content overflows its height, a vertical scroll bar will be used to scroll through its content.

    • Hidden - If the module's content overflows its height, the part of the content that overflows will be hidden.

    • Auto - The browser will decide whether a scroll bar will be shown.

Call to Action's Visibility settings

Transitions

This controls the hover animation's transition duration, delay, and speed curve.

  • Transition Duration - Defines the duration (in milliseconds) of the transition of the hover animation.

  • Transition Delay - Defines the transition delay of the hover animation (in milliseconds).

  • Transition Speed Curve - Defines the transition speed curve of the hover animation.

Call to Action's Transition settings

Position

  • Position - This defines the position of the module:

    • Relative (default value) - The module is positioned according to the normal flow of the document, and then offset values are relative to itself based on the values of Vertical Offset and Horizontal Offset. The offset does not affect the position of any other elements; thus, the space given for the module in the page layout is the same as if the position were default (static).

    • Absolute - The module is removed from the normal document flow, and no space is created for the element in the page layout. The module is positioned relative to its closest positioned ancestor (if any) or the initial containing block. The Location options determine its final position

    • Fixed - The element is removed from the normal document flow, and no space is created for the element in the page layout. The module is positioned based on the location options in relation to the browser window. This can be used to create a sticky module.

  • Vertical Offset - Defines the module's vertical position.

  • Horizontal Offset - Defines the module's horizontal position.

  • Z-index - Defines the order of the module in the page layout. Modules with a higher z-index number overlap modules with a lower z-index.

Call to Action's Position settings

Scroll Effects

This defines how the module behaves upon scrolling. You can make the module sticky (to top, bottom, or top and bottom) and choose if the module transforms upon scrolling.

You can also enable vertical motion on this module, which allows you to adjust the speed at which this element scrolls (making it faster or slower) without affecting the surrounding elements.

The Motion Trigger Effect allows you to choose when the scroll effect you just applied is triggered: when the top of the element is in view, the middle, or the bottom.

Call to Action's Scroll Effects settings

Save Your Design

Once you are finished styling and configuring the Divi Call to Action module, click the green arrow at the bottom right of the module to save your design. If you close the module without saving, your work will be lost.

Next, Save the Page Design

To save the page design, you can type CMD + S on a Mac or CTRL + S on a PC. You can also use the bottom Divi toolbar to save your page design by clicking the circle purple icon with the three dots to expand the toolbar and then clicking the green Save button at the bottom right.

Exit the Visual Builder

Now that all your changes are saved, click Exit Visual Builder on the admin toolbar at the top to exit the Visual Builder.

Exist Visual Builder

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