What Is Split Testing (Also Known As A/B Testing)
Split testing is an amazing feature that can help you greatly improve the effectiveness of your opt-in forms.
Split tests can be created for any of the opt-in forms that you have built with Bloom.
Split testing is a way to compare the performance of multiple variations of the same opt-in form to help you figure out which one is the most effective.
Using the Bloom Split Testing system, you can create different variations of an opt-in to test different headlines, colors, and offers.
These different variations will be shown to different visitors, and their conversion rates will be compared to each other. Over time, you can see which one results in the most sign-ups, and you can pick the highest-performing variation to be your main version.
Creating Your First Split Test
After you have created an opt-in, you can begin running split tests.
Navigate to the Bloom → Optin Forms tab in the WordPress Dashboard to display a list of your current opt-ins. You will notice that each of your active opt-ins has several icons to the right of the opt-in name. The first one is the Split Testing icon.
Click the Split Testing icon shown above to initiate a split test.
Create New Variations
You can create as many variations as you like for your split test. Each of these variations will be split equally between all your visitors. To add your first variant, click the Add Variant button.
This will bring you through the standard opt-in creation process. You will notice that the Display tab has been removed since you are only modifying the appearance of the opt-in (not where the opt-in appears).
Design your new opt-in with the changes you want to test (such as creating a new headline or adjusting the colors of the button once you click the Save & Exit button. Your new variation will be added to your opt-in list.
Beginning Your Split Test
As you create new variants for a given opt-in, you will notice that these variations appear below the main opt-in in your list of active opt-ins in the Bloom settings panel.
Once you have created all the variations you want to test, it's time to begin the test. Press the Start Test button to activate the split test. Once the test has been started, you can also pause the test at any time by clicking the Pause Test button.
Observing The Results & Ending Your Test
As your test runs, you can observe the conversion rate of each opt-in. The conversion rate is displayed right in the list of opt-ins and on the Bloom Stats page.
Once satisfied with the results, it's time to end the test and pick your favorite (the highest-performing variation). To end the test, click the End Test And Pick Winne button.
This button will initiate a pop-up window with a list of all your variations, ranked by performance.
Click on the one you would like to use to end the test and select this variant to use as the main version of your opt-in. This will delete the rest of your unused variations.