Using The Bloom Widget Opt-In

Widgets allow you to easily place an opt-in form in your website's sidebar or footer area.

Mitch avatar
Written by Mitch
Updated over a week ago

What Is The Widget Opt-In?

When you create a widget opt-in, Bloom will turn your newly created opt-in form into a widget that can be placed inside any widget-ready area on your website, such as your Footer or Sidebar.

Place the Bloom widget into your widget area and select the opt-in widget that you would like to display from the dropdown menu.

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Creating The Widget

To create an opt-in form, click on the Bloom โ†’ Optin Forms link in your WordPress Dashboard.

Here, you can manage the opt-ins you have created in the past and create new opt-ins. To create your first opt-in form, click the New Optin button. This will reveal the 6 opt-in types that Bloom supports.

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Click on the Widget icon to begin building your new opt-in. Once you select your opt-in type, you will be taken to the opt-in creation screen, where you can adjust the various opt-in settings.

Building your opt-in is broken into three steps. During these three steps, you can:

  1. Assign an email account to your opt-in.

  2. Customize the design of your opt-in.

  3. Add the widget to your website.

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Within the Setup tab of the opt-in creation process, you can give your opt-in a name (for future reference) and assign an email account to the opt-in form.

Before you can start collecting email addresses, you first need to connect Bloom to your email marketing service, such as MailChimp or Constant Contact.

If you have not already added an account to Bloom, you can do so here. If you have already added an account to Bloom, you can select the account and the associate email list from the Select Email Provider settings on this page.

For detailed information about how to add accounts to Bloom and a comprehensive list of all account types supported by Bloom, please take a look at our in-depth accounts tutorial.


Within the Design tab, you can customize the appearance of your opt-in form.

Bloom has many design settings, such as background color, font color, button color, form color, image and form location, border styles and much more.

Within this tab, you can adjust all of these settings and preview your form by clicking the Preview button. For a comprehensive look at the Bloom design settings, please refer to our in-depth design tutorial.

Using these settings, you can create a wide range of opt-in boxes and have them appear on different areas of your website (or your entire website if you so choose).

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Adding Your New Widget To Your Website

Once you have created and saved your new widget opt-in from within the Bloom settings panel, it's time to add that widget to your website.

You can manage your widgets from within the Appearances โ†’ Widget menu in the WordPress Dashboard.

Once you navigate to this page, you will notice a list of your Widget-ready areas, such as Sidebar, Footer Area #1, Footer Area #2, Footer Area #3, Footer Area #4, Footer Area #5, Footer Area #6.

Click on the + option on any of the Widgets Area where the Bloom Widget should be added, use the Search option and search for Bloom and finally click on the Bloom Widget to add it to your Widget Area.

Once added, you can set the title - the default title is Subscribe and select the Bloom opt-in that you want to show.

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