Locked content is a great way to get new subscribers by requiring them to subscribe to your list before they get access to a free resource. After you finish creating your locked content opt-in, you will be give a shortcode that you can use to wrap the content that you would like to lock within any given post or page. For example, you could lock a link that gives down-loadable access to your eBook. Or you could write a great post, and lock the second half of the post for only your subscribers to access.